Film direction for Profoto + Fujifilm global campaign #5 in Milano, Italy
A film directed by Cyrille Parry for Fujifilm and Profoto.
Fujifilm and Profoto share a rare alignment: both brands have shaped how
photographers work with light and image, from the analog era to the tools
used on professional sets today. This film brings them together in a
masterclass format, directed by Cyrille Parry for Arlency Films.
The direction serves the teaching without disappearing into it. Rhythm,
framing, and light are treated as arguments — not as decoration. Cyrille
Parry’s dual practice as a film director and fine art photographer informed
every creative decision: what to show, when to let silence work, how to
make technical content feel like something worth watching.
Credits:
_direction, lighting, photography: Julien Apruzzese
_post-production: David Martin, Julien Apruzzese
_clients : Profoto, Fujifilm, Capture One
_partners: Eizo, Grange
_studio : StudioWhite, Milan
_model : Elisabetta Rossi
_make-up + hair artist : Valeria Lovino
_stylist : Alessandra Mastantuoni
_film : Cyrille Parry
_making-of : Cyrille Parry
_assistants: Mathilde Petit
thanks : Diego Montali, Robin Ashman, Franziska Auer, Silvia Carapellese, Giulia Marirossi, Marika Gherardi, Gilles De Paoli, Mauro Bertola, Elisa Zini, Luca Zaffanella, Christophe Eisenhuth