Film direction for Profoto + Fujifilm global campaign #4 in Paris, France.
A film directed by Cyrille Parry for Fujifilm and Profoto.
Fujifilm and Profoto share a rare alignment: both brands have shaped how
photographers work with light and image, from the analog era to the tools
used on professional sets today. This film brings them together in a
masterclass format, directed by Cyrille Parry for Arlency Films.
The direction serves the teaching without disappearing into it. Rhythm,
framing, and light are treated as arguments — not as decoration. Cyrille
Parry’s dual practice as a film director and fine art photographer informed
every creative decision: what to show, when to let silence work, how to
make technical content feel like something worth watching.
Credits:
_direction, lighting, photography: Julien Apruzzese
_post-production : David Martin, Julien Apruzzese
_clients : Profoto, Fujifilm
_partners: Eizo, Capture One
_studio : Lsf Studio 10
_model : Olga Gorbacheva
_make-up + hair artist: Jacques Uzzardi
_stylist: Amélie Lancina
_fashion designer : Christopher Zucco
_press office : La Piscine
_jewelry designer : Gas Bijoux
_film : Cyrille Parry
_photography making-of : Charles Asselin
_assistants : Mathilde Petit, Manon Boyer