Film direction for the commercial global campaign Maison Berger Lolita in Paris, France
Maison berger in collaboration with Lolita Lempicka for the Sweet collections.
A film directed by Cyrille Parry for Maison Berger.
Maison Berger Paris is a French luxury fragrance house with over 125 years of
history, known for its home fragrances and refined aesthetic codes. For this
collaboration, Cyrille Parry directed a film for Arlency Films that translates
the brand’s sensory universe into moving image.
The direction works with interiority and atmosphere: slow rhythms, considered
framing, and a light palette drawn from the brand’s visual identity. Maison
Berger’s products are not filmed as objects — they are filmed as presences.
This film reflects Arlency Films’ approach to luxury brand direction: restraint
over spectacle, feeling over explanation.
Credits:
_ Artistic direction, photography : Julien Apruzzese
_ post-production: Stephan Lesger, Julien Apruzzese
_ set design : Julien Apruzzese
_ styliste image : Amelie Lancina
_ Film creation, film editing : Cyrille Parry
_ film post-production : Julien Apruzzese
_ client : Maison Berger
_ Visual identity manager : Quentin Fourre
_ Communication manager : Eileen Lagrue