Film direction for Profoto + Fujifilm global campaign #2 in Paris, France
A film directed by Cyrille Parry for Fujifilm and Profoto.
Fujifilm and Profoto share a rare alignment: both brands have shaped how
photographers work with light and image, from the analog era to the tools
used on professional sets today. This film brings them together in a
masterclass format, directed by Cyrille Parry for Arlency Films.
The direction serves the teaching without disappearing into it. Rhythm,
framing, and light are treated as arguments — not as decoration. Cyrille
Parry’s dual practice as a film director and fine art photographer informed
every creative decision: what to show, when to let silence work, how to
make technical content feel like something worth watching.
Credits:
_Direction, lighting & photography : Julien Apruzzese
_Post-production : David Martin, Julien Apruzzese
_Client : Profoto, Fujifilmfrance
_Studio : Studio10
_Model : Olga Gorbacheva
_Make-up + Hair artist : Jacques Uzzardi
_Stylist : Amélie Lancina
_Film : Cyrille Parry
_Film editing : James Cao
_Assistant : Mathilde Petit, Daniela Thurissey
_Photography making-of : Daniela Thurissey
special thanks to : Mickael Adoul